Round 1 applications are now closed for the Major Events Fund. Round 2 kicks-off 1 April 2018.

What types of costs can I use the fund for?

The fund can be used for marketing costs, strategic plan development or engagement of short-term personnel.

What costs can’t the fund be used for?

The fund can’t be used for costs like insurances or legal costs, capital or equipment costs, prize money, full time employment or administration costs.

Can I apply if I have already secured funding from a local council?

If you have secured funding from Palmerston North City Council or Manawatu District Council then this must be declared as part of your application. Note that in this circumstance, CEDA may be unable to fund the event.

How much funding can I apply for?

You can apply for funding from $10,000 and up to $25,000

When can I apply for funding?

There is one funding round per year.

Funding Round Round Opens Round Closes Eligible Event Dates
ROUND 1 1 October 2017 31 October 2017 1 December 2017 to 30 November 2018
ROUND 2 1 April 2018 31 May 2018 1 July 2018 to 30 June 2019
ROUND 3 1 April 2019 31 May 2019 1 July 2019 to 30 June 2020

What is the process and how long does it take?

Once Round 1 applications close on 31st October 2017, the CEDA Major Events Fund panel will process applications between 2-13 November 2017.

A final decision will be made by 14 November 2017.

All applicants will be notified of the final decision by 17 November 2017.

A contract will be drawn up for successful applicants and must be signed by 28 November 2017.

What sort of criteria will CEDA use to rate my eligibility for funding?

Benefit Drivers Attributes Value Descriptors Attribute Value
Generates economic impact/value-add to the region Estimation of visitors from outside of the Manawatu region


Nights staying


% of visitors using commercial accommodation

(High weighting)

3 points – worth <$50K

6 points – worth $50K – $250K

9 points – worth $250K – $1M

12 points -worth $1M – $5M

15 points – worth $5M +

Potential to become, or confirmed as, a recurring event (Medium weighting)

0 points – One off

2 points – potential 2-3

4 points – potential 4-5

6 points – confirmed 2-3

8 points – confirmed 4+

Has undergone extensive event planning/risk mitigation. Experience of event organiser/owner in managing past events (High weighting)

0 points – no prior experience

3 points – one previous with mixed results

6 points – one previous which achieved expectations

9 points – one previous which exceeded expectations

12 points – multiple previous which achieved expectations

15 points – multiple previous which exceeded expectations

Comprehensive business plan and risk mitigation strategies implemented (High weighting)

3 points – basic event outline

6 points – basic event outline + business plan

9 points –event outline + business plan + current event budget

12 points –event outline + business plan + current event budget + marketing and promotional plan

15 points –event outline + business plan current event budget + marketing and promotional plan + Economic impact and profile

Contributes to tourism outcomes. Does the timing of the event attract visitors in off-peak periods (Medium weighting)

2 points – December – March

4 points – April, May, Oct, Nov

6 points – September

8 points – June, July

Impact on the region’s national market.  Is this event unique (High weighting)

0 points – not unique, one of many

3 points – only one other in the North Island

6 points – unique to the North Island

9 points – unique in New Zealand

12 points – unique in Australasia

15 points – unique internationally

Enhances national media exposure. Confirmed media coverage (High weighting)

3 points – lower North Island media interest, minor social media channels

6 points – national media online and newspapers, social media

9 points – minor TV coverage, national media online and newspapers, social media

12 points – prime time mainstream TV coverage, large social media channels

15 points – frequent prime time mainstream TV coverage, large social media channels

TOTAL SCORE  Out of 91

CEDA reserves the right to amend or alter these dates from time to time at their absolute discretion. If you have any questions or need further assistance, please email or contact us.