Applications are now open for round two of the Major Events Fund

What can the funding be used for?

The money can be used for marketing costs, strategic plan development or engagement of short-term personnel. It cannot be used for insurances or legal costs, capital or equipment costs, prize money, fulltime employment or administration costs. 

Can I apply if I have already secured funding from a local council?

Yes, although if you have secured funding from Palmerston North City CouncilManawatu District Council or Sports Manawatu then this must be declared as part of your application. The event may still be eligible, however other funding streams will be taken into consideration. 

What does an Economic Impact Survey involve?

You will need to collate a database of visitors and participants at the event so you can email them a weblink to an Economic Impact Survey which is provided by CEDA. 

How much funding can I apply for?

You can apply for funding from $10,000 and up to $25,000

When can I apply for funding?

  • Between March 1st and May 31st 2018 (eligible event dates July 1st 2018 to June 30th 2019) 
  • Between April 1st and May 31st 2019 (eligible event dates July 1st 2019 to June 30th 2020)  

Please note, CEDA reserves the right to amend or alter these dates from time to time at their absolute discretion.  

What is the process and how long does it take?

  • Applications are open for 3 months 
  • The panel review the applications  
  • Applicants are notified whether they are successful or not 
  • A Funding Agreement is drawn up for successful applicants and signed prior to eligible event date 

What sort of criteria will CEDA use to rate my eligibility for funding?

Here is an example of the evaluation weighting used in the panel’s decision making process, although additional considerations may also be taken into account.

Benefit Drivers Attributes
Generates economic impact/value-add to the region • Estimation of visitors from outside of the Manawatu region

• Nights staying

• % of visitors using commercial accommodation

• Potential to become, or confirmed as, a recurring event

Has undergone extensive event planning/risk mitigation. • Experience of event organiser/owner in managing past events

• Comprehensive business plan and risk mitigation strategies implemented

Contributes to tourism outcomes. • Does the timing of the event attract visitors in off-peak periods

• Impact on the region’s national market.  Is this event unique

Enhances national media exposure. • Confirmed media coverage

CEDA reserves the right to amend or alter these dates from time to time at their absolute discretion. If you have any questions or need further assistance, please email events@ceda.nz or contact us.