Round 1 applications are now closed for the Major Events Fund. Round 2 kicks-off 1 April 2018.

Events make a positive contribution to our region by building vibrancy, enhancing the visitor experience and growing economic value. As part of our strategy to make Manawatu New Zealand’s most progressive region by 2025, CEDA has funding available to support major events. Round 2 applications for the Major Events Fund will open 1 April 2018.


The Major Events Fund objectives are to:

  • Contribute to the region’s economy
  • Attract visitor nights, and/or day trips to Palmerston North and Manawatu
  • Positively enhance the profile of Palmerston North and Manawatu

The Major Events Fund is a 12-month fund (from $10,000 up to $25,000) for new and existing events that show a strong track record of growth or growth potential.


These questions will help you understand whether your event is potentially eligible for the Major Event Fund, and what level of detail you’ll need when you apply.


  • Can you accurately estimate the total number of attendees?
  • Can you accurately estimate the number of attendees that will be from outside the Manawatu region?
  • Can you estimate the average length of stay of attendees from outside the Manawatu region?
  • Can you accurately estimate the daily expenditure of attendees?
  • Are you able to provide or forecast economic impact data for this event?
  • Are you able to provide event budget detailing revenue and expenditure forecasts?
  • Will your event promote Manawatu through mainstream national media?
  • Will your event be held permanently in Manawatu?
  • Will your event be held anywhere else in New Zealand?
  • Are there similar events to yours held around New Zealand?
  • Are there similar events to yours held in the North Island?
  • Does the event organiser for this event have a successful track record of running events for at least 3 years?
  • Does the event have secured income through sponsorships?
  • Will your event positively engage the local community and foster pride in Manawatu?
  • Has your event in the past undertaken a CEDA Economic Impact Survey?

If you have answered ‘No’ to any of these questions, funding from CEDA may not be an option for you.

So we can better understand what type of support you do need, and provide you with the best next steps for you to take, please fill in the Events Enquiry Form.

All application assessments will be considered both collectively (with other applications) and independently on their respective merit in order to ensure a balanced portfolio of event categories (types) and year-round weighting. There are three primary categories:

  1. Events that are new and warrant start-up funding because they have significant long-term growth potential for the district.
  2. Long-standing events that have a proven track record in delivering a high profile for Manawatu, make the district more attractive to visitors, and offer opportunities for expansion.
  3. Significant one-off events that present an opportunity to deliver substantial benefits to Manawatu through profile, increased visitor numbers and new business opportunities.

How the funding can be used:

  • Marketing costs
  • Strategic plan development
  • Engagement of short-term specialised personnel

Conditions of the fund:

  • Successful event organiser must comply with the key milestones outlined in the contract
  • Funding approval is a 12-month term from contract date
  • Provide CEDA space within the event at no cost to promote the region
  • Undertake CEDA’s Economic Impact Survey
  • Proposed event date falls within the funding year

How to apply

​The application will be assessed on the event concept, quality of information provided and its potential to satisfy CEDA’s objectives. Applications are considered by the CEDA Major Events Fund panel.

All proposals should be submitted using the correct application form and must:

  • Provide a business plan for the event with goals, objectives and strategies including milestones and organisation structure
  • Provide expected attendance numbers from local, regional and international audiences for the event
  • Outline the benefits to Manawatu
  • Provide a detailed budget outlining the event costs together with cash flow projections and profit and loss forecasts. This will also include a list of confirmed and potential sponsors, both financial and in-kind (with dollars confirmed/sought).
  • Have Public Liability Insurance
  • Provide a detailed marketing and promotional plan designed to capture target market, which includes:
    • Marketing objectives
    • Marketing strategies including advertising/PR activity
    • Marketing and promotions plan budget
    • Credentials of the organisation/person executing the marketing plan
    • Proof of past media coverage and reach (if any)
    • Copies of past collateral or photos of the event (if any)
    • If available, provide an economic impact report
Download Major Events Fund Application Form
Note: Incomplete or late applications will not be considered eligible for assessment.

CEDA reserves the right to amend or alter these dates from time to time at their absolute discretion. If you have further questions or need assistance, please email or contact us.