VISION

Manawatū: New Zealand’s most progressive region 2025

GOALS
  • Manawatū is recognised as one of the top three agrifood hubs in the world
  • Manawatū is a leading distribution hub, and leverages off its role in central New Zealand
  • Manawatū is renowned for its exceptional lifestyle, competitive advantages, and is a magnet for investment, business and talent
3 YEAR STRATEGY
  • Shared Vision, Diversified Funding, Agrihub Establishment
STRATEGIC PILLARS

People

SOI OUTCOMES

Attract, retain, and develop talent in the region

STRATEGIES/ PROGRAMMES

Talent & Skills Attraction and Retention Strategy, Te Aho Tāmaka Strategy

PROJECTS/ACTIVITIES

Pathways to employment and career development programme, leader attraction, leader engagements, facilitation of leaders aligning support to regional projects

Business

SOI OUTCOMES

Attract, retain, and develop, business and investment in the region

STRATEGIES/ PROGRAMMES

Destination Management Plan, Agritech Strategy, Business Expansion and Retention Strategy, Regional Business Partner Programme, business startup and innovation, Inward Investment Strategy, Central New Zealand Distribution Hub Strategy, Food and Fibre Strategy

PROJECTS/ACTIVITIES

Develop visitor sector capability, grow media and tourism trade engagement, develop a Rangitāne o Manawatū Māori Tourism Plan, Agritech Strategy implementation, deliver NZ AgriFood Week

Place

SOI OUTCOMES

Profile the region to attract people, business, and investment

STRATEGIES/ PROGRAMMES

Regional Identity, Agrihub PR Machine, featuring the region through media

PROJECTS/ACTIVITIES

Regional marketing, direct media features, ManawatuNZ.co.nz and social media engagement

Partnerships

SOI OUTCOMES

Effective relationships with councils, central government, Māori, local iwi, and business support groups

STRATEGIES/ PROGRAMMES

Service Level Agreement, Partnership and Funding Agreements

PROJECTS/ACTIVITIES

Outcomes aligned with partnership agreements, research, data and insights, economic updates (incl. Māori business), stakeholder and business community e-newsletters, business planning, reporting to councils