CEDA are providing a free workshop to help businesses make the most of the free online marketing tools, Google My Business and Google Maps.
CEDA recently released the results and insights of their fifth Impact of Covid-19 survey. Whilst the region’s economy is resilient, there are still significant impacts of COVID-19 on businesses. One of the key findings was the need for greater digital enablement within the business community, particularly in Hospitality and Retail sectors. Marketing as well as business strategy and planning featured highly in terms of support required. Of the survey respondents only just one third have a presence on Google.
As a direct response to the survey results, CEDA are providing a free workshop to help businesses make the most of the free online marketing tools, Google My Business and Google Maps. To do this CEDA have teamed up with Miles Partnership, a strategic marketing company focused exclusively on travel and destinations, who tactical programmes to support business owners.
Boosting Manawatū’s digital footprint
Google business profiles are the single largest source of organic (unpaid) exposure for businesses online. Better business profiles ultimately drive more exposure, resulting in more customers. This workshop helps you to do just that!
“Whilst many businesses use on-line platforms such as Facebook for marketing, there is a need for greater digital footprint of Manawatū,” says Janet Reynolds, CEDA’s Marketing and Communications Manager. “There is a huge opportunity here for us to fill the knowledge gap and improve Manawatū’s on-line searchability. This means having a strong presence as a destination on Google Maps, which aims to attract customers from around the country as well as locally. Although four out of five people use Google to search for local information, only one third of businesses are listed,” Reynolds explains.
“It’s crucial to any business to be able to manage the information that appears on their Google business profile for the sake of both customer and business alike”
Miles Partnership have worked with hundreds of destinations and hospitality businesses around the world. The workshop is built on a best-practices study of over 50,000 business profiles. Rather than individually researching that, the workshop will provide the key takeaways – including simple, easily-actioned training and quick tips to get businesses profiled effectively online. It does not require hours of time, just some insider knowledge on how to claim your listing and update it.
Who should attend and Why?
The free workshop is designed for Hospitality, Tourism and Retail businesses that want to get ahead on Google for Business and Google Maps. Come and learn how to get the most out of opportunities with Google My Business.
When: Thursday 22 October 2020
Time: 10am – 12pm (arrive 30 mins early if you would like your profile set up and verified)
Where: Conference & Function Centre, 354 Main Street, Palmerston North.
RSVP: Sybil Cope, [email protected]
CEDA encourages any business that wishes to attend the workshop or learn more, to get in touch with Marketing Senior, Sybil Cope, [email protected] .
For further information, please contact:
MARKETING & COMMUNICATIONS MANAGER – KAIWHAKAHAERE WHAKATAIRANGA
Central Economic Development Agency (CEDA)
M 021 066 1591
E [email protected]