Knowing where to begin in business can be complex – here are some easy steps to get you started.

Startup Guide

CEDA has created this easy-reading Startup Guide as a one-stop-shop filled with business basics. We know there is a wealth of information, tools and resources online, but we understand it can be quite daunting knowing where to go and what steps to take, so we’ve compiled the essential first steps into this guide, which includes details on market research, business structure, marketing and business plans, and the best places to go for more information and resources.

If you would like one-on-one advice and support, come along to one of CEDA’s Startup Workshops.

Download startup guide

Business and Marketing Plan Templates

There shouldn’t be a one size fits all approach when it comes to starting a business, but there are some key aspects that should be considered. The business plan templates from the Ministry of Business, Innovation and Employment will help you to focus your efforts.

Ten steps to starting a business

If you’re new to being in business or self-employed, check out these tips on what’s involved, from testing your idea to registering a trade mark.


Business Mentors

An experienced business mentor can offer you guidance, act as a sounding board, test your thinking and support you to take the next steps in your journey. Find out more about CEDA’s business mentoring services.

Start up guide

Funding Your Business

If you are looking for funding for your business idea, it’s really important to make sure you have a strong business plan before approaching various investors. You’ll need to build a strong case around why your business is a good model and how it will be profitable.

Funding options could include:

  • Your own savings and then using profit to scale up
  • Bank Loans
  • Friends and family
  • Finding a business partner
  • Crowd Funding
  • Capital investment

Data and Insights

Data and insights can help you to better understand your target market and help you to make informed decisions.

  • CEDA’s Data and Insights hub provides the latest facts, figures and insights across the economy, visitor economy, retail spending, the region’s population and more, discover the information available, here.
  • Stats NZ’s Data for Business can help you to find customer or industry data for your business, and its Market Mapper tool can help you to find where your customers may be by allowing you to select variables such as age, income, and family type to find the areas where your customers may live. Discover the information available, here.

Innovate Competition

Innovate is an annual programme that provides emerging entrepreneurs and startups with mentoring, coaching and networks over 12 weeks. Innovate is now in its eighth year, and has become a staple in the Manawatū attracting more than 1,300 entries and helping create over 50 businesses.

Innovate is run by The Factory with support from CEDA, Palmerston North City Council and Manawatū District Council and a network of local entrepreneurs and business owners who give their expertise as mentors over the 12-week programme.

Training and Development Guide

Signup for CEDA’s monthly Training and Development Guide, featuring upcoming courses, seminars, workshops and speakers that may be of interest to you. CEDA has a range of other newsletters to keep you up-to-date with the latest on the region’s economy, discover them here.

Sign-up to receive emails from CEDA