Leading the narrative and development of stories on the city and region is part of our role in profiling and growing awareness of the region’s unique value proposition, to attract more visitors, students, residents, businesses and investment. Content generation and media coverage is a major component of this work and examples include the Manawatū Stories section on ManawatuNZ.co.nz and the Move to Manawatū campaign, as well as media coverage on the region and key sectors.