We are the Regional Tourism Organisation for Manawatū, responsible for driving and supporting the growth of our visitor sector by working closely with national organisations including Tourism New Zealand, New Zealand Motor Caravan Association, Air New Zealand and tourism businesses in the region. With a fast-growing visitor sector in Manawatū, we ensure relationships and opportunities are maximised with these organisations. Our work with the visitor sector includes providing support, marketing tools and market insights through the CEDA Resource Hub, workshops and communications.

Specific programmes of work include leading the development of the first ever Destination Management Plan for the region.