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Latest News & Updates

End of Year CEO Reflections 2022

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End of Year Reflections from CEDA's CEO Jerry Shearman shares his reflections and highlights in his first year as CEDA’s Tumuaki-CEO Taking the role at CEDA was somewhat of a…

Community Sentiment Survey Insights 2021-2022

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Understanding Community Sentiment to Visitation Over the last two years, CEDA has been seeking the voices of our community to understand and monitor the sentiment towards sharing our region with…

Manawatū electronic retail card spend grows a solid 8.8%

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Electronic card retail spending in Manawatū has continued its rise to the year ending September 2022, with a solid 8.8% increase compared with 7% nationally. For the September 2022 Quarter,…

Manawatū Quarterly Economic Overview – September 2022

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Manawatū region continues to outpace the national average across several key economic areas. Highlights from the quarter include growth in economic activity by 2.9% compared with 2.6% nationally, in addition…

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60 Seconds with CEDA
Quarterly Manawatū Economic Update
Training and Development Guide
Visitor Industry Update
Manawatū's Fresh Finds

The Central Economic Development Agency (CEDA) exists to drive and facilitate the creation and growth of economic wealth in Manawatū and beyond.

What we do

CEDA works across the three strategic pillars of economic development – People, Place and Business, and our success is underpinned and enabled by the strength of our partnerships with our regional and national stakeholders.

Our core objectives, programmes and activities are all aligned to these pillars, and are designed to create the environment, stimulus, outcomes and impact that will power our economic prosperity and achieve our vision for Palmerston North city and Manawatū district.

Manawatū’s Annual Economic Snapshot 2022

A regional snapshot as of December 2022. Please click to enlarge.

Need business advice?

CEDA partners with Business Mentors New Zealand to connect business owners and entrepreneurs with those who can provide one-on-one advice to help them to start, grow or to solve business challenges.

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Looking to grow your business?

CEDA has a team of Business Growth Advisors supporting businesses of all sizes and sectors across the Manawatū – Whanganui region through the Regional Business Partner (RBP) programme.

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Employer and Workplace Hub

We know that the biggest barrier to business growth in the region is the ability to attract the right people for the job. This is a one-stop-shop for tools and resources that help support our regional business community.

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Our Supporters

We’re a well connected team and couldn’t make such great things happen without our supporters.