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News blast: The latest regional data at a glance

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News Blast: The latest regional data at a glance The latest Manawatū Quarterly Economic Dashboard for the September 2023 Quarter is now live, gving you a quick overview of the latest data…

New Resource Hub for the Visitor Sector Launched

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New Resource Hub for the Visitor Sector launched Now live on, this new digital hub has been designed to specifically support local businesses working in the visitor sector, including accommodation…

Quarterly Electronic Card Retail Spending Report September 2023

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Quarterly Electronic Card Retail Spending Report September 2023 Retail card spending in the region increased by 2.5% in the September 2023 quarter compared with the previous September quarter. This is…

Business, it’s a “people to people” kinda thing

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The Leader family have been a part of the business community in Manawatū for generations, with the variations of their electrical practices each reflective of their director. We sat down…

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Employer and Workplace Hub

We know that the biggest barrier to business growth in the region is the ability to attract the right people for the job. This is a one-stop-shop for tools and resources that help support our regional business community.

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The Central Economic Development Agency (CEDA) exists to drive and facilitate the creation and growth of economic wealth in Manawatū and beyond.

CEDA works across the three strategic pillars of economic development – People, Place and Business, and our success is underpinned and enabled by the strength of our partnerships with our regional and national stakeholders.

Our core objectives, programmes and activities are all aligned to these pillars, and are designed to create the environment, stimulus, outcomes and impact that will power our economic prosperity and achieve our vision for Palmerston North city and Manawatū district.

How we work

Need business advice?

CEDA partners with Business Mentors New Zealand to connect business owners and entrepreneurs with those who can provide one-on-one advice to help them to start, grow or to solve business challenges.

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Growing your business?

CEDA has a team of Business Growth Advisors supporting businesses of all sizes and sectors across the Manawatū – Whanganui region through the Regional Business Partner (RBP) programme.

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Ō Mātou Kaihāpai | Our Supporters

We’re a well connected team and couldn’t make such great things happen without our supporters.