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Business Success Story: Finding the quick wins in a more sustainable cup of coffee

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Arrosta Coffee - Finding the quick wins in a more sustainable cup of coffee Business Success Story: Finding the quick wins in a more sustainable cup of coffeeFrom the back…

Manawatū retail card spending growth continues to outperform New Zealand average

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Electronic card retail spending in Manawatū for the March 2023 quarter, continues to show increased growth over the New Zealand average, with a 6.4% increase compared to 5.1% nationally. For…

TechWeek23 set to support the ever-growing demand for tech workers nationwide

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TechWeek23 set to support the ever-growing demand for tech workers nationwide Techweek23 is Aotearoa New Zealand’s opportunity to inspire, inform, and educate on all thing's tech, and is taking place…

Regional Agritourism Accelerator

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Regional Agritourism Accelerator comes to Manawatū CEDA are thrilled to bring the Regional Agritourism Accelerator to Manawatū! This new initiative is a 6-month programme designed to help farmers and existing agritourism businesses identify…

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60 Seconds with CEDA





The Central Economic Development Agency (CEDA) exists to drive and facilitate the creation and growth of economic wealth in Manawatū and beyond.

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How we work

CEDA works across the three strategic pillars of economic development – People, Place and Business, and our success is underpinned and enabled by the strength of our partnerships with our regional and national stakeholders.

Our core objectives, programmes and activities are all aligned to these pillars, and are designed to create the environment, stimulus, outcomes and impact that will power our economic prosperity and achieve our vision for Palmerston North city and Manawatū district.

Manawatū’s Annual Economic Snapshot 2022

A regional snapshot as for Dec 2022. Please click to enlarge.

View / print pdf here

Need business advice?

CEDA partners with Business Mentors New Zealand to connect business owners and entrepreneurs with those who can provide one-on-one advice to help them to start, grow or to solve business challenges.

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Growing your business?

CEDA has a team of Business Growth Advisors supporting businesses of all sizes and sectors across the Manawatū – Whanganui region through the Regional Business Partner (RBP) programme.

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Employer and Workplace Hub

We know that the biggest barrier to business growth in the region is the ability to attract the right people for the job. This is a one-stop-shop for tools and resources that help support our regional business community.

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Ō Mātou Kaihāpai | Our Supporters

We’re a well connected team and couldn’t make such great things happen without our supporters.