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Tīmata | Start

It’s a big decision to start your own business and it can be difficult to figure out what the first step is. The team at CEDA have distilled the wealth of information available, to make it easy to get started on your business journey.

Got any questions? Get in touch today

Business Basics

Startup Guide

CEDA’s Startup Guide includes the essential first steps to starting your own business. The guide focusses on three key areas; Visibility, Structure and Strategy.

This is a great source of information, templates and useful links. There is a whole section dedicated to getting started in business; how to take the first steps, how to choose the right business structure, build a brand, fund your business, and much more

Inland Revenue

IRD has developed a series of videos called Introduction to Business, to help new business owners. It includes topics such as business structures, expenses, registering for GST and record keeping.

New Zealand Business Number

New Zealand Business Number (NZBN) is a unique global identifier for businesses. It’s available to every Kiwi business, whether you’re self-employed (sole trader) or a major corporation, there is an NZBN for you and it’s free.

Your NZBN includes such things as your legal business name, trading name, telephone numbers and email. Apply for an NZBN.

Research your market and competitors

Before you start researching your market, work out what your business does, its purpose and if its unique. You also need to have an idea of who your potential customers will be, and what their needs are. There are free tools you can use to build a detailed picture of your market and competition – the more detailed the better.

Find out more here on defining your unique selling point.
Find out more about researching your market.

Sales and Marketing

Digital Boost

‘Digital’ doesn’t have to be intimidating. It’s here to make life easy! So whatever stage you’re at, Digital Boost will help you use digital to do business smarter. Check out the free online courses, taught by experts, for Kiwis like you.

Google My Business

Google My Business is a free internet-based service designed to help promote local businesses online. It’s a tool which enables business owners to manage how they appear online across Google and make their business stand out and be found easily. Without Google My Business, you’re missing out on hundreds of searchers who want to find your services and products. Find out more here.

Starting a Business Programme

Business Mentors NZ

Business Mentors NZ is designed for people who have a business idea and want to explore it, need help assessing the feasibility of their idea, develop a robust business plan and have the right foundations in place.

Te Wānanga o Aotearoa

There are a range of free business courses available through Te Wānanga o Aotearoa. Smart Steps for Business is a 20-week course that will help you to identify, evaluate and plan for the launch of your business. You’ll learn everything required to build a business idea and assess whether it could be successful in market.


Business Networks

Whether you are looking to start building your networks and connections, grow the size of your business, or adjust the nature, shape, or focus networking is an important tool to connecting you to local experts and other like-minded business owners who can provide you with a lifeline of support and knowledge.

Learn more here

Business Accelerators

The Factory

The Factory are experts at getting tech startups off the ground, helping businesses to grow and thrive and business acceleration specialising in agritech, agrifood and new technologies.

Learn more here

Sprout Accelerator

Sprout Accelerator helps AgTech and FoodTech entrepreneurs, companies, or scientists wishing to turn their IP into a scalable business.

Learn more here

Get in touch with a Business Growth Advisor

As a first step, we’ll need you to register through the Regionsl Business Partner Network below, and then one of CEDA’s Business Growth Advisors will be in touch.
Register Now

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