CEDA’s work is guided on the foundations of our Vision & Goals, our Strategic Pillars and supported by our Te Tiriti o Waitangi and Sustainable Development commitments. We share more on our Background and how we work here.

VISION

Manawatū: New Zealand’s most progressive region 2025

GOALS
  • Manawatū is recognised as one of the top three agrifood hubs in the world
  • Manawatū is a leading distribution hub, and leverages off its role in central New Zealand
  • Manawatū is renowned for its exceptional lifestyle, competitive advantages, and is a magnet for investment, business and talent
3 YEAR STRATEGY
  • Shared Vision, Diversified Funding, Agrihub Establishment

STRATEGIC PILLARS

People

SOI OUTCOMES

Attract, retain, and develop talent in the region

STRATEGIES/ PROGRAMMES

Talent & Skills Attraction and Retention Strategy, Te Aho Tāmaka Strategy

PROJECTS/ACTIVITIES

Pathways to employment and career development programme, leader attraction, leader engagements, facilitation of leaders aligning support to regional projects

Business

SOI OUTCOMES

Attract, retain, and develop, business and investment in the region

STRATEGIES/ PROGRAMMES

Destination Management Plan, Agritech Strategy, Business Expansion and Retention Strategy, Regional Business Partner Programme, business startup and innovation, Inward Investment Strategy, Central New Zealand Distribution Hub Strategy, Food and Fibre Strategy

PROJECTS/ACTIVITIES

Develop visitor sector capability, grow media and tourism trade engagement, develop a Rangitāne o Manawatū Māori Tourism Plan, Agritech Strategy implementation, deliver NZ AgriFood Week

Place

SOI OUTCOMES

Profile the region to attract people, business, and investment

STRATEGIES/ PROGRAMMES

Regional Identity, Agrihub PR Machine, featuring the region through media

PROJECTS/ACTIVITIES

Regional marketing, direct media features, ManawatuNZ.co.nz and social media engagement

Partnerships

SOI OUTCOMES

Effective relationships with councils, central government, Māori, local iwi, and business support groups

STRATEGIES/ PROGRAMMES

Service Level Agreement, Partnership and Funding Agreements

PROJECTS/ACTIVITIES

Outcomes aligned with partnership agreements, research, data and insights, economic updates (incl. Māori business), stakeholder and business community e-newsletters, business planning, reporting to councils

TE TIRITI O WAITANGI

We recognise the principles of Te Tiriti o Waitangi and acknowledge the importance of partnering with local iwi and recognition of Tangata Whenua in the region through localised partnering.

Our focus continues to be on Participation through our growing relationships with regional iwi and mana whenua. Through Partnerships, we aim to work together with our regional iwi for agreed outcomes that benefit the region, and we will ensure Protection is a priority focus by incorporating te reo and tikanga across our projects and programmes , and continued development of the team’s cultural awareness and, knowledge and understanding of the principles of te Tiriti.

SUSTAINABILITY COMMITMENT

CEDA are committed to three of our top Sustainable Development Goals to inform our programmes of work

We are committed to sustainable practices in both CEDA’s office environment and the environment within we which we work and live. We value diversity in both our team at CEDA and our commitment to promoting diversity in age, culture, ethnicity, and gender in all that we do.

The Sustainable Development Goals or Global Goals are a collection of 17 interlinked global goals designed to be a “blueprint to achieve a better and more sustainable future for all”. The Goals were set in 2015 by the United Nations who defines sustainable development as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” The intention is for these goals to be achieved by 2030.

The Global Goals

4 Quality Education

8 Decent work and economic growth

12 Responsible consumption and production

Environment and Carbon Emissions

CEDA engage regularly with the local business community to encourage considerations around carbon emission reduction and sustainability options for their operations. Via our national and international investment opportunities in the region, we consider the environmental impacts of any businesses looking to relocate here. CEDA are advocates for sustainability through our social media and digital communications to ensure we are doing what we can through procurement and waste reduction initiatives to support this critical work.

BACKGROUND

Here’s how CEDA’s structure differs to other economic development agencies around New Zealand and Why we were established.

How we differ from other economic development agencies

There are 14 regional development agencies around the country and up to 50 economic development agencies. There are also 30 regional tourism agencies, more than half of which are integrated into a regional or economic development agency. All these agencies come in many different sizes and shapes, with diverse budgets and governance arrangements. Staffing within these agencies can range from one or two people to in excess of 250 and budgets from $1 million up to $90 million.

Why was CEDA established?

CEDA was established in 2016 to achieve the objectives set out by the shareholders, Palmerston North City Council and Manawatū District Council. Together, we drive and facilitate the creation and sustainable growth of economic wealth in Manawatū and beyond, providing an integrated approach to economic development across the city and district.

A council-controlled organisation (CCO) is established to manage council facilities independently and can provide business and community expertise that councils may not otherwise have easy access to.

A CCO, like CEDA, can also attract funding from sources other than rates.