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CEDA’s work is guided on the foundations of our Vision & Goals, our Strategic Pillars and supported by our Te Tiriti o Waitangi and Sustainable Development commitments. We share more on our Background, how we work, and CEDA’s FAQs here.


Manawatū 2030: Ko te rohe tino ahu whakamua o Aotearoa

New Zealand’s most progressive region 2030

  • Manawatū is renowned for its exceptional lifestyle, competitive advantages, and is a magnet for investment, business, talent and visitors
  • Manawatū is a world leading agrihub
  • Manawatū is a leading distribution hub, and leverages off its role in central New Zealand
  • CEDA is New Zealand’s most effective, well regarded economic development agency
  • Shared Vision, Diversified Funding, Agrihub Establishment




Attract, retain, and develop talent in the region


Talent & Skills Attraction and Retention Strategy, Te Aho Tāmaka Strategy


Talent & Skills Strategy implementation; digital talent and skills hub establishment, sector profiling and campaign, sector specific industry groups, Te Aho Tāmaka activities



Attract, retain, and develop, business and investment in the region


Te Utanganui Central New Zealand Distribution Hub Strategy, Manawatū Food Strategy, Inward Investment Strategy, Destination Management Plan, Rangitāne o Manawatū Māori Tourism Strategy, Business Expansion & Retention Strategy, business start-up and innovation support


Te Utanganui Strategy implementation, Food Strategy Action Plan, develop visitor sector capability, support the Rangitāne o Manawatū Tourism Action Plan, support business expansion and retention in the region, support inward investment opportunities



Profile the region to attract people, business, and investment


Regional Identity, PR Machine, featuring the region through media


Regional marketing, direct media features, and social media engagement

Partnerships – The connections that make our region tick


Effective relationships with councils, central government, Māori, local iwi, and business support groups


Service Level Agreement, Partnership and Funding Agreements


Outcomes aligned with partnership agreements, stakeholder survey, research, data and insights, economic updates (incl. Māori business), stakeholder and business, community e-newsletters, reporting and legislative requirements


We recognise the principles of Te Tiriti o Waitangi and acknowledge the importance of partnering with local iwi and recognition of Tangata Whenua in the region through localised partnering.

Our focus continues to be on Participation through our growing relationships with regional iwi and mana whenua. Through Partnerships, we aim to work together with our regional iwi for agreed outcomes that benefit the region, and we will ensure Protection is a priority focus by incorporating te reo and tikanga across our projects and programmes , and continued development of the team’s cultural awareness and, knowledge and understanding of the principles of te Tiriti.


CEDA are committed to three of our top Sustainable Development Goals to inform our programmes of work

We are committed to sustainable practices in both CEDA’s office environment and the environment within we which we work and live. We value diversity in both our team at CEDA and our commitment to promoting diversity in age, culture, ethnicity, and gender in all that we do.

The Sustainable Development Goals or Global Goals are a collection of 17 interlinked global goals designed to be a “blueprint to achieve a better and more sustainable future for all”. The Goals were set in 2015 by the United Nations who defines sustainable development as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” The intention is for these goals to be achieved by 2030.

The Global Goals

4 Quality Education

8 Decent work and economic growth

12 Responsible consumption and production

Environment and Carbon Emissions

CEDA engage regularly with the local business community to encourage considerations around carbon emission reduction and sustainability options for their operations. Via our national and international investment opportunities in the region, we consider the environmental impacts of any businesses looking to relocate here. CEDA are advocates for sustainability through our social media and digital communications to ensure we are doing what we can through procurement and waste reduction initiatives to support this critical work.


Here’s how CEDA’s structure differs to other economic development agencies around New Zealand and Why we were established.

How we differ from other economic development agencies

There are 14 regional development agencies around the country and up to 50 economic development agencies. There are also 30 regional tourism agencies, more than half of which are integrated into a regional or economic development agency. All these agencies come in many different sizes and shapes, with diverse budgets and governance arrangements. Staffing within these agencies can range from one or two people to in excess of 250 and budgets from $1 million up to $90 million.

Why was CEDA established?

CEDA was established in 2016 to achieve the objectives set out by the shareholders, Palmerston North City Council and Manawatū District Council. Together, we drive and facilitate the creation and sustainable growth of economic wealth in Manawatū and beyond, providing an integrated approach to economic development across the city and district.

A council-controlled organisation (CCO) is established to manage council facilities independently and can provide business and community expertise that councils may not otherwise have easy access to.

A CCO, like CEDA, can also attract funding from sources other than rates.

CEDA’s Frequently Asked Questions (FAQs)

Learn more about CEDA via our FAQ's here

Ō Mātou Kaihāpai | Our Supporters

We’re a well connected team and couldn’t make such great things happen without our supporters.