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Mātauranga kaihoko | Retail Insights

Keep up to date with the latest insights and trends shaping our retail sector.

Consumer spending is an important indicator of the regions economic health, which is why we keep an eye on the changes and trends happening across the retail sector. Drawing on comprehensive data sourced from MarketView to provide a detailed analysis, the Manawatū Quarterly Retail Report provides an overview of consumer spending.

Compiled in partnership with Palmerston North City and Manawatū District Councils, CEDA publishes this quarterly report to provide our business community and stakeholders with timely information, key insights, and the tools needed for informed decision-making and strategic planning to drive economic growth and prosperity.

Manawatū Quarterly Retail Report December Quarter 2024

Retail spending in Manawatū dipped slightly in the March 2025 quarter, with total electronic card spend reaching $426 million – a 2% drop compared to the same time last year. This aligns with the national trend, which saw a 1.8% decline.

Over the full year to March 2025, retail spending in the region was $1.78 billion, down 1.5%. With inflation at 2.5%, this reflects a real decline in household spending.

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