This is the sixth in our series of surveys that have looked at the impact of COVID-19 on businesses in the Manawatū-Whanganui region created in partnership with Feilding & District Promotion (FDP).

These surveys are intended to understand the impacts and challenges on businesses and sectors under each Alert Level to inform the tailored business support, resources, and tools that CEDA delivers across the business community.

This sixth survey was sent out to businesses across the region whilst the region was in Alert Level 2, and Auckland remained at Alert Level 4 on Tuesday, 14 September, and had a total of 97 respondents.

The survey comprised of 16 main questions designed to examine the economic impact of COVID-19 on businesses, as well as to understand the support that these businesses require.

Under the sixth survey, only 18% of respondents indicated that they were significantly concerned about the impact of COVID-19 on their businesses, with the level of concern being ‘a great deal’ or ‘a lot’. In the fifth survey, it was 47%.

“In line with the trend across the country, when we went into Alert Level 4 in August, we found that businesses were much more prepared than they were in 2020, having been through it before and knowing what to expect. Businesses have been here before, and have that resilience and experience of dealing with the unexpected and the uncontrollable,” says Business Development Manager Nats Subramanian.

The data and insights from these surveys inform CEDA on how to tailor the business support CEDA renders. Online resources such as business strategy and planning, marketing, and staff wellness ranked highly in terms of support required.

CEDA encourages businesses requiring support or who would like to meet with professional advisors to contact the CEDA team. We are here to assist your business in recovering from COVID-19.

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