Supporting sustainable land use and future-focused farming in Manawatū 

As part of our work under the Manawatū Regional Food Strategy, CEDA is helping our region’s farmers and landowners unlock new opportunities through land diversification -building resilience, supporting sustainability, and enabling long-term growth in our primary sector. 

Launched in 2023, the Land Diversification Initiative features two innovative, practical tools: 

• An interactive Crop Suitability Map, using GIS technology to match land and climate data with viable crop options 

• A Land Diversification Report, outlining market conditions and the financial potential of high-value crops 

Developed in collaboration with Manawatū District Council, this initiative is the first of its kind in New Zealand - a pioneering step in helping landowners make data-driven decisions about the future of their land. 

This initiative is a key part of CEDA’s role in supporting our strategic pillars of Business and Place, enabling sustainable land use, enhancing productivity, and helping Manawatū lead the way in future-focused farming.