Sharing the stories behind our sectors of strength

As part of CEDA’s work to attract talent and investment to the region, we showcase the people and businesses that are driving Manawatū’s economy forward.

Our Sector Stories are real-life examples of the innovation, resilience, and ambition found across the region’s sectors of strength - from agritech and logistics, to construction, health, and beyond. These stories not only highlight the depth of opportunity here, they also show why Manawatū is a place where people choose to live, work, and build businesses with purpose.

Whether it’s a local manufacturer exporting globally, a science-led startup scaling fast, or a health professional who made the move to our region, each story contributes to our goal of positioning Manawatū as one of the leading regions for talent, investment and growth.