As we wrap up 2024, I’m reflecting on a year that has demonstrated Manawatū’s resilience and potential. Despite a national pullback in spending, the region’s economy remains well-supported by its strong primary sector and industries less exposed to consumer and business downturns. Looking ahead, the outlook for 2025 is promising, with medium-to long-term growth on the horizon.
At CEDA, we continue to focus on delivering our ambitious vision for the region by working closely with our partners and stakeholders. Together, we've made significant progress across key projects and initiatives, all at strengthening the economy, supporting businesses, and building a thriving, sustainable Manawatū.
Te Utanganui, the Central New Zealand Distribution Hub continues to accelerate at pace as we explore opportunities that align with the region's strengths, including green energy and hyperscale data centres in partnership with Energy Estate, Elemental Group, and Amber Infrastructure. This collaboration included hosting a workshop called 'Te Utanganui' - Electrifying the Vision' with key stakeholders like NZTE, Powerco, and Transpower.
We’re now two years into implementing the Manawatū Destination Management Plan, and the progress is exciting. The Manawatū Visitor Collective launched following our ‘Trade Ready’ workshop, fostering collaboration and idea-sharing. The Manawatū Gardens Festival returned this year, expanding to feature 20 gardens over nine days, and in 2025 we’ll attend the TRENZ tourism trade show for the first time with 13 of our regional tourism businesses signing up already.
After two years of development with Rangitāne o Manawatū, we launched He Ara Kotahi, Hei Ara Kōrero in May, bringing to life the pūrākau (stories), oral histories and historical recreations of life on and around te awa o Manawatū - the Manawatū River.
The Manawatū Regional Food Strategy has been another highlight, providing a shared vision and road map for the region. We launched tools like the Land Diversification report and interactive GIS-based Crop Suitability Map - a first for New Zealanders. These resources are helping landowners and stakeholders make informed decisions to secure the future of the region’s food and agriculture sector. We’re now gearing up for the Year of Agrifood Manawatū in 2025, so watch this space!
With a full team onboard for the first time during my tenure, CEDA has delivered integrated talent and skills initiatives, supported businesses, fostered sector collaboration, and partnered to drive innovation and investment. Meanwhile, we’ve continued to strengthen our ongoing focus to strategically promote the region as a great place to live, visit, and invest.
A key part of our success this year has been the strength of our relationships – with iwi and hapū, businesses, regional and national stakeholders, and our two shareholder councils. By working together, we’re collectively future proofing the region, harnessing the opportunities ahead and laying the groundwork for a prosperous future.
On behalf of the CEDA Board and team, thank you to everyone who has contributed to making Manawatū the best it can be. Your support has been invaluable as we continue working towards our shared goals and ambitions for the region.
Wishing you all a wonderful festive season – enjoy exploring everything our beautiful region has to offer with your friends and whānau.
Make sure you check out ManawatuNZ.co.nz for all the inspiration you need, including the region’s jam-packed events calendar.
Mā te wā,
Jerry Shearman,
CEO, Central Economic Development Agency
