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Regional event enables local Manawatū businesses to position for growth in China

As the country begins to relax from COVID-19 restrictions and borders slowly reopen, local Manawatū businesses are invited to attend an upcoming regional event where they can gain connections and insight, while tapping into an experienced pool of global knowledge in a high-powered panel discussion event from five panellists.

Following a similar collaborative workshop with e-commerce giant Alibaba last month for local Manawatū businesses, key enablers Palmerston North City Council (PNCC) and Manawatū District Council in partnership with the Central Economic Development Agency (CEDA) and Manawatū Business Chamber will be delivering this panel discussion on positioning businesses for success in China from 3.30pm on Thursday 25 August 2022, hosted at the CEDA offices. 

Local Manawatū businesses are invited to register for the event and meet panellists who will inform them of market updates and discuss current opportunities in China. Panellists sharing their insight will be, Alistair Crozier, Executive Director NZ China Council; Richard Dunsheath Trade Commissioner in Shanghai; Prof Stephen Kelly, Pro Vice Chancellor of Massey Business School; Kim Scott Founder of Idea Developments; and Bo Brian Zheng of LIVALL - Smart Helmet.  

This globally experienced panel of connected operators, academics and businesspeople have been handpicked to share their insights with local businesses and innovators looking for business growth and success in China. 

Palmerston North City Council’s International Relations Manager, Gabrielle Nguyen says, “PNCC aims to be effective, innovative and world-class in the role of championing business success. We wanted to serve the Palmy business community with a globally experienced and high-powered panel.” 

China is globally connected and a massive market powerhouse and one that the region has been actively forging connections with over the last 30 years. Having a broad customer base is vital for businesses to succeed, this event therefore aims to provide real-world advice for Manawatū businesses wanting to trade within one of the world’s largest countries. 

CEDA’s Chief Executive Jerry Shearman says, “With global events causing big shifts in traditional markets over the last couple of years, many local businesses have had to change how and where they do business, re-working relationships and building partnerships as they do, so I would encourage all businesses to consider attending.” 

Registered members via the Manawatū Business Chamber will also be well positioned to access learnings and insights from this global panel. 

Manawatū Business Chamber’s Chief Executive Amanda Linsley states, "This really is a great opportunity for our regional businesses to learn more about and to demystify what doing business with China actually means and to investigate whether this is an option for their business.  

“We have some great businesspeople across our region, and we are excited to be working with our partners to deliver this event in the Manawatū, " she says. 

As part of ongoing strategic efforts to attract investment and business to the region, as well as building on regional export capability, CEDA, as one of the deliverers of this event, continues to work with our key partners to help businesses grow and expand. This event is one of the many ways and tools in which the team at CEDA deliver on this.


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This was published in the 60 Seconds with CEDA newsletter on August 11, 2022. Sign up here to receive our newsletters directly

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