Search Manawatū

Seeking the secrets of great taste

Launching a successful food or beverage product is no easy feat, but Te Kunenga ki Pūrehuroa Massey University's Food Experience and Sensory Testing (Feast) lab is trying to help

Located on Massey's Manawatū campus, this state-of-the-art facility is a hub for food sensory and consumer research, boasting sensory testing booths, focus group rooms, and New Zealand's only mixed-reality immersive space for food research.

The immersive space is a standout feature that can stimulate any eating scenario from a bustling cafe to a tranquil beach using 360-degree projection and ambient scent technology. This allows researchers to understand consumer preferences and sensory properties of food, such as taste, texture and aroma.

"Our research is consumer focused," says Feast Director Professor Joanne Hort. "We seek to understand what influences people's enjoyment of food, from sensory experiences to packaging and labelling."Established in 2017 by Professor Hort, an internationally renowned expert in sensory science, the Feast lab works closely with the food industry, offering consultancy and training. The lab supports the food industry to improve product acceptance, whilst exploring product health and sustainability credentials. Feast supports local small and medium entities as well as global companies such as Fonterra and Zespri.

Recently, Feast received $1million from Fonterra to develop better methods for predicting customer's responses to new food products. Feast researchers conduct studies on the impact of animal feeding practices on consumer perceptions of meat and fish, and the acceptance of plant-based alternatives.

It makes sense that Massey Feast Lab is located here in Manawatū; it reinforces our position as a leading agrifood hub in Aotearoa.

Want to participate in sensory research and attend various studies throughout the year? Find out more.
This was published in the 60 Seconds with CEDA newsletter on June 13, 2024. Sign up here to receive our newsletters directly

Get in touch with a Business Growth Advisor

As a first step, we’ll need you to register through the Regionsl Business Partner Network below, and then one of CEDA’s Business Growth Advisors will be in touch.
Register Now

Ō Mātou Kaihāpai | Our Supporters

Level 1, 5 Broadway Ave,
Palmerston North
PO Box 12005

Palmerston North 4410
+64 6 350 1830 
[email protected]
0800 CEDA SUPPORT (233 278)
© 2024 CEDA - Central Economic Development Agency. | Site Policy | Privacy Policy