• The Land Diversification report examines market conditions for high-value crops and offers financial insights into diversifying farming systems. By focusing on a small set of crops, it gives a clear starting point for farmers and landowners considering diversification without overhauling their current operations. 
  
  
• The Crop Suitability Map provides detailed information on soil and climate conditions in the Manawatū region, allowing farmers and landowners to explore their land’s potential for alternative uses. It’s the first tool of its kind in New Zealand, offering a groundbreaking resource for landowners. 

Local farmers like Gemma McDougall from Ataahua Blooms have already seen the benefits of diversifying their land. As Gemma says, “Diversifying our land has opened up new income streams and job opportunities, proving that it’s a financially smart move. Manawatū’s stunning soils and climate make it an ideal location for land diversification.” 

How can you get involved? 

As a key member in our region, we encourage you to share this information with your networks and promote these tools to farmers and landowners. Whether it’s exploring new revenue opportunities or enhancing sustainability practices, these resources provide practical pathways for our farming community to future-proof their operations.