When Lisa and her husband traded Auckland's long commutes for life in Palmerston north, they weren't just moving house - they were finding home.

Drawn by the region's sense of community, innovation, and space to grow, Lisa built Healthy Love - a thriving psychology practice that's flourished faster than she ever imagined. But beyond business success, what she's really found is connection - with people, place, and purpose.

Stories like Lisa's help us showcase the real experiences behind our regions growth. By celebrating those who choose Manawatū, we highlight the lifestyle, opportunity, and sense of belonging that set our region apart.

CEDA continues to champion Manawatū as a place where both community and opportunity thrive. 

To further support this, we've delivered a full digital refresh of the 'Live Here' section on the regional website.

Enhanced navigation, refreshed content, new lifestyle case studies like Lisa's, and integrated training and study opportunities have created a vibrant, engaging space that highlights our lifestyle and career options.

We have since implemented a social and digital campaign to promote this updated section. Through targeted marking and media activity, aimed specifically at audiences in major cities and those seeking a new start, we are attracting more people to our region and highlighting the lifestyle benefits a move to Manawatū would offer.