
Are you ready to take your business to the next level? At CEDA, we’re here to support your journey. Through the Regional Business Partner Network, we connect small and medium-sized businesses across Manawatū, Whanganui and Tararua with the resources, advice, and co-funding they need to grow and innovate sustainably.
Whether you're just starting out, looking for a fresh perspective, or wanting to overcome challenges within your business, CEDA’s Business Growth Advisors are here to guide you.


Peter Ellingham
Peter combines his passion for technology and regional development to help local businesses thrive. With extensive connections in the innovation space, Peter connects businesses with cutting-edge technology to fuel growth and innovation.
Carol Hayward
Carol brings extensive experience from the hairdressing industry and business ownership to her role. Passionate about growth and development, she takes pride in visiting businesses at their worksites to uncover opportunities, strengthen teams, and drive sustainable growth


Vanessa Prichard
Vanessa brings a wealth of real-world business experience to her role. She has owned and operated her own beauty clinic for 18 years and is the co-founder of a locally developed skincare brand. Vanessa is passionate about helping business owners work through obstacles, communicate their ideas clearly, and build confidence as they grow.
Rowena Reade
With a background in fashion and homeware design, product development and offshore manufacturing, Rowena understands the complexities of bringing products to market. She supports businesses with holistic growth strategies, offering practical insight across areas such as marketing and digital presence, helping bring clarity and support sustainable business growth.


Julia Giles
Julia is our Business Development Coordinator, and she will be your first point of contact when you enquire with CEDA. She will connect you to the right Business Growth Advisor or service.
Our process begins with a discovery session, where our advisors listen to your needs, work through a series of questions, and provide a fresh perspective. From there, we develop a focused action plan that prioritises what will drive sustainable growth for your business.
Alongside an extensive suite of tools, from Business Mentors to tailored templates and more, we also offer co-funded training opportunities through the Regional Business Partner Programme, helping you strengthen your skills and teams while staying ahead of challenges like rising costs and staffing gaps.