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Sharing Manawatū with the world

CEDA is delighted to share the latest case studies and video profiles created to help highlight and celebrate some of our region's key sectors of strength, through the eyes of the people working and investing here.


It is not just the strong business community that sets Manawatū apart, it is the diversity of sectors and resilient economy that give us the competitive edge when attracting new talent and businesses here.

To help showcase this, we've been working alongside our business community to gain real life insights into what it is like doing business in Manawatū, painting a real picture for those looking to relocate, set up business or invest in the region.  These case studies also offer an authentic understanding of the well-balanced lifestyle and comparative career advantages that come with working here.

CEDA’s CEO Jerry Shearman says talent shortages are a very real issue not only for Manawatū, but a challenge for the whole of the country.

“This piece of work is just one of CEDA's tools to attract talent and skills in the region, to tell stories through the eyes of our very own people allowing viewers and readers to hear true experiences through a local lens”, adds Jerry

Featured below are a few of the new case studies and video stories highlighting our regional sectors of strength >>

From small towns to the big cities - Erica Van Reenen has lived all over New Zealand, but it's Manawatū where she's found a thriving life as a business owner, farmer and mum.

Read more here

Resources for anyone to use and share

Manawatū has so much to offer as a place to live and work and we’ve loved working alongside businesses to provide authentic experiences from those representing some of our most significant sectors, says Janet Reynolds, CEDA’s Marketing and Communications Manager.

“We encourage our partners and stakeholders to use and share these resources, as together we can help attract business, talent, investment, visitors and talent to ensure future sustainable growth for Manawatū.”

“These sector case studies are just the next stage in our ongoing efforts to build awareness of our regions key sectors and significant strengths, and will be used across our digital platforms, investment pitches, talent attraction marketing and more”, says Reynolds

The nature of our work means we’re constantly adapting to our regional needs driven by insights and trends and guided by and community voice. is the shop window to the region and a key promotional tool, with more than 320,000 visits in the past 12 months.

Business in Manawatū is going gangbusters >>

The tech sector in Manawatū is thriving >>

Feilding is exactly what we were looking for >>

This was published in the 60 Seconds with CEDA newsletter on August 17, 2023. Sign up here to receive our newsletters directly

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