
At CEDA, we know it’s the people and businesses behind our sectors of strength that truly bring our region to life.
That’s why we’ve been working alongside business owners, entrepreneurs, and changemakers across Manawatū to share their stories, offering real insight into what it’s like to live, work, and grow here. These sector stories highlight the region’s diversity, resilience, and competitive advantages, and support our mission to attract and retain talent, investment, and business to the region. you and can help you see your challenges (and opportunities) with fresh eyes.
As CEDA’s Chief Executive, Jerry Shearman, puts it:
“This work is one of the key tools in our talent and business attraction efforts, bringing authentic experiences to the forefront, told by the people who know Manawatū best.”
Meet some of the faces behind our region

Tom and Lisa Driffill - Builders, Business Owners and Parents
Building dreams from the ground up, Tom and Lisa Driffill are crafting quality homes and a thriving team culture through their business, Narley Construction.
Meet Tom and Lisa
The Stewart Family – Farming, Hospitality, and Legacy
Now in their sixth generation, the Stewarts are balancing heritage with innovation through agritourism, Hiwinui Country Estate, and seasonal events like their sunflower fields.
Meet the Stewarts

Meet some of the faces behind our region
CEDA’s Marketing and Communications Manager, Janet Reynolds, encourages our partners and networks to make use of these resources:
“Together, we can amplify Manawatū’s story to attract talent, investment, business, and visitors to fuel our region’s sustainable growth.”
To explore and share more stories like these check out our Sector Stories.